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IBM · Sport and tech
Wimbledon
IBM's technology partnership with The Championships, turned into social stories for regional audiences.
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Bucharest · open to remote
Alina
Alina
Tuturuga
Social Media & Creative Strategy for Tech Brands
I turn business moments into social-first stories, then steer the creative until it feels native to the platform.
More than 15 years in marketing and communications, the last four on social at IBM and Veeam.
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CurrentlyGeo Lead, IBM Global Social Media & Influence
15+years in marketing and communications
4+years on social at IBM and Veeam
6platforms, from LinkedIn to TikTok
3working languages: Romanian, English, and French
Selected work
Brand moments,
made social-first.
Marquee moments I owned end to end for @IBM's regional channels: brief, project management, creative feedback, stakeholders, and execution.
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IBM · Tech conference
VivaTech
IBM at VivaTech in Paris, adapted into social-first coverage for each geo.
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IBM · Event series
IBM Think on Tour
IBM's own event series, brought to social around regional audiences and business priorities.
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IBM · Tech conference
Web Summit
IBM's presence at Web Summit, briefed, reviewed, and published as social-first stories.
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Veeam Software · Always-on social
Always-on social for B2B software
Calendar, copy, new assets, and community management across Veeam's social channels.
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Strategy and hands-on craft.
I'm Geo Lead on IBM's Global Social Media & Influence team, based in Bucharest. I take what the business wants to say in each region and turn it into stories people stop for, then brief the creative team and give feedback until the work feels native to the platform.
I like the hands-on side as much as the strategy: writing copy, editing video, running the calendar, reading the numbers, and changing course. Before IBM, I ran social for Veeam Software, and before that spent more than a decade across campaigns, brand, and digital marketing.
Next step: doing this for a product that creators and marketers use every day.
What I do
Where I add value.
From the first idea to the numbers after launch, and back into the next plan.
Social strategy
Net-new strategies built from platform research and audience insight.
Creative direction
Briefing creative teams and giving direct feedback until the work feels social-first.
Platform-native copy
Copy written for LinkedIn, X, Instagram, TikTok, YouTube, and Reddit.
Short-form video
Editing in Premiere Pro, CapCut, and Canva.
Community and creators
Influencer campaigns and community management.
Analytics
Reading the numbers in Sprout Social and Sprinklr, then changing course.
Experience
Four years in tech social, 15+ in marketing.
May 2025 – Present
Creative Social Strategist, Geo Lead
IBM, Global Social Media & Influence
June 2024 – May 2025
Social Media Manager, Nordics, Central & Eastern Europe
IBM
June 2022 – June 2024
Social Media Marketing Manager
Veeam Software
December 2020 – June 2022
Strategic Marketing Specialist
Enel România
2007 – 2020
Earlier roles
Brain Hatchery, Royal Margareta of Romania Foundation, Baby Fresh Food, Supercard, Melliris, and more: digital marketing, direct marketing, brand, and full marketing strategy.
Contact
Let's talk.
Working on a product that creators and marketers love, or a brand moment that needs a social-first eye? I'd like to hear about it.